Address line two and organization number can look mandatory even for a private shopper.
Optional fields and reasons for required information
Label both required and optional fields. Reveal additional fields when the purchase needs them and explain collection purposes.
Research context: Baymard · Required and optional fields ↗
Business selection can reveal an organization number; pickup can remove shipping-address requirements. Retain text when switching.
Try the pattern
Task and expected result
- 01
Choose pickup: a blank street address should not block review.
- 02
Choose business: show and validate organization number.
- 03
Open optional address line two and leave it empty.
How to investigate value
Measure confirmed, deduplicated outcomes per eligible checkout start. Define paid orders and accepted credit orders separately.
Watch for side effects
Payment errors, duplicate orders, incorrect totals, unclear arrival dates and discount cost. A pay click is only an attempt.
This is a proposed investigation, not a measured result. Choose one hypothesis and define the audience before testing.
Build a measurement plan for this concept ↗