Test plan for e-commerce shopping tasks.

1. Search NORD-02: only Nord Tur should appear. Search termokopp: both mugs should appear.2. Search blue 500: Nord Tur should match one variant. Search green 500: combining two variants must not produce a match.3. Search returns: show the help answer, not an unrelated item. Search unknownitem: show zero results and specific recovery paths.

Editable autocomplete with keyboard support ↗

Discover

Famme collection ↗Index ↗

1. Type nord, press Arrow Down: the suggestion copies to the field, but results change only after Enter.2. Cycle through suggestions with Arrow Up/Down. Escape closes them and restores nord.3. Choose Nord Tur, edit to Nord Tur blue and submit. The field and URL must retain the edited query.

Breadcrumbs and return to product lists ↗

Discover

1. Filter Famme by brown and size M, sort by price, open a product and return: retain every choice.2. Open a product directly: its category remains available; no invented results list appears.3. Test return path https://example.invalid or //example.invalid: the link must not become external.

Product sorting with reliable data ↗

Discover

Index ↗Comparison lab ↗

1. Filter a collection, choose high price first: membership must remain the same and prices must be ordered correctly.2. Sort mug packs by unit price: the 12-pack should precede the 4-pack despite a higher total price.3. Return to featured: restore original order without removing active filters.

Size guides and measurements beside selection ↗

Evaluate

Famme · Softy ↗Famme · Jeans ↗

1. Choose M, open the guide and switch to inches: 72 cm must become 28.3 inches, not 72 inches.2. Close with Escape: focus and the selected M must be retained in the product form.3. Open the guide from quick-add: use the same product and size without opening another product page.

Unit and pack prices in product lists ↗

Evaluate

1. 4 mugs at 120 kr must show 30 kr/mug; 12 at 300 kr must show 25 kr/mug.2. Choose unit-price sorting: the lowest unit price comes first while total price remains visible.3. Check zero or unknown pack count in an adapter: never show Infinity or an invented unit price.

Product comparison for technical purchases ↗

Evaluate

1. Select two machines: names, prices and relevant specifications should align. One selected machine is insufficient.2. Enable differences only: equal voltage disappears; unknown weight must never become zero.3. Remove a product from the summary: the card and table update together. Mobile scrolls the table without widening the page.

Product information in visible sections ↗

Evaluate

Famme · Softy ↗

1. Scroll from variant selection: all section headings should be discoverable without activating a horizontal tab.2. Open example policies with the keyboard: it must be clear that no actual clothing is delivered here.3. On mobile: open two sections simultaneously and check that content neither overlaps nor hides behind the purchase button.

Delivery dates, costs and pickup times ↗

Buy

1. Shipping shows 49 kr and dates in the same choice; pickup shows 0 kr, location and its own date.2. Switch delivery repeatedly: dates, total and confirmation follow the selected method while the address remains.3. Inspect dates near a weekend in the model test: fictional business days skip Saturday and Sunday.

Checkout fields for consumers and B2B ↗

Buy

1. Pickup without a street address can proceed to review; shipping without one gets a specific field error.2. Open address line two, enter Floor 2, switch to pickup and back: retain the text.3. Uncheck business after entering an organization number: the field is no longer required and the invoice option hides.

Product descriptions: uses and limitations ↗

Evaluate

1. Choose Bag in the lab: explain that the open Home mug is unsuitable rather than hiding this behind a marketing claim.2. Open the Trail mug and find material, capacity and care without opening another page.3. Switch mugs: descriptions and relevant accessories must update together.4. On mobile, read the limitation before adding a fictional mug to the test basket.

Returns and policies beside product selection ↗

Evaluate

1. Find Policies in the visible product information and open the full example explanation there.2. Check that the lab policy is labeled illustrative and identifies costs and procedure as questions the merchant must answer.3. Open and close details with the keyboard. Keep the selected product.4. Compare with real gift-card information: do not promise physical returns for a digital purchase.

Product ratings: counts and data sources ↗

Evaluate

1. Choose No reviews: show an explanation, no stars and no claimed popularity.2. Choose Fictional scores: show 4.2 of 5 with 12 reviews together, clearly labeled fictional.3. Reset the lab: no reviews must be the default.4. Check that the page publishes no AggregateRating or Review schema for fixture scores.

Relevant accessories in the cart ↗

Buy

1. Choose Home mug: suggest only the coaster, with an explanation of why it fits.2. Choose Trail mug: suggest a carrying strap and keep the main product price separate.3. Add only the mug to the test basket: optional accessories must stay excluded.4. Remove an accessory: update subtotal and discount eligibility without removing the mug.

Discount codes: eligibility and feedback ↗

Buy

Learning groups ↗Index · collections ↗Sitemap ↗

1. Open Have a lab code? without changing the basket. Enter LAB10 and leave the field: show terms and the mug discount.2. Use an unknown code: show a specific error, preserve the code and basket, and apply no discount.3. Add an accessory: discount only mugs. Compare subtotal, discount and new total.4. Remove the code: restore the full total. No control charges a payment.

Store SEO: categories, titles and URLs ↗

SEO

1. Open this page in Norwegian and English: title and description follow the language, with reciprocal language links.2. Add a tracking parameter: the canonical must still identify the same learning page without tracking.3. Open sitemap.xml: include only curated learning pages, not baskets, labs or filter URLs.4. Open a fictional product page: see noindex in HTML and the HTTP header, while preserving useful learning links.

CRO and A/B testing: hypotheses and decisions ↗

CRO and measurement

Famme · responsive images ↗CRO worksheet ↗

1. Choose a concept in the worksheet: get a concrete problem, proposed outcome and eligible audience.2. Edit the hypothesis: show the edited plan without transmitting or saving it.3. Describe data quality: deduplicate orders, confirm payments and exclude test traffic.4. Write the decision rule before seeing results. Do not stop solely because an interim number looks positive.

Store performance: loading, response and stability ↗

CRO and measurement

1. Open Famme on a narrow screen: reserve space for banner and product images before they load.2. Try multiple filters and basket actions. Observe delays and errors; do not conclude from an aggregate Lighthouse score alone.3. Navigate learning without JavaScript: server-rendered text and category links should remain accessible.4. Record mobile/desktop, network, URL and action when you find slowness or layout shifts so the issue can be reproduced.

Homepage: communicate the actual catalog ↗

Discover

1. Find jeans and layers from the homepage without search.2. Open a collection card: the heading should confirm your destination.3. On mobile, check collections remain discoverable below the banner.

Category landing page or direct product list? ↗

Discover

1. Open Softy: reach products, not an empty guidance page.2. Sketch a broad catalog: keep a view-all path.3. Test whether an additional category actually helps a new shopper.

Visible search with an editable query ↗

Discover

1. Search blue 500 and check the text remains.2. Edit 500 to 350 without clearing the query.3. Use Back: restore the previous query and results.

Search synonyms without misleading matches ↗

Discover

1. Search travel cup and compare with termokopp.2. Search blue 500: attributes must belong to the same variant.3. Do not add medical or technical promises as synonyms.

Typos: suggest corrections and keep the query ↗

Discover

1. Search termokop: see an optional termokopp suggestion.2. Choose the correction: update the field and URL.3. Search an unknown SKU: never substitute a different product number.

Search scope: products, help or all content ↗

Discover

1. Search returns with Products selected: see an explanation and scope choice.2. Switch to All: show the help answer and retain the query.3. Use Back: scope and query should follow browser history.

No results with useful recovery paths ↗

Discover

1. Search qqq: see the original query and clear-search control.2. Search termokop: choose the correction and find mugs.3. Search retur in product scope: widen it without retyping.

Filters: OR within an attribute, AND across attributes ↗

Discover

1. Select brown and black: show the union of those colors.2. Select L and in stock: no item may match through different variants.3. Remove one color: retain size and the remaining color.

Applied filters: overview and individual removal ↗

Discover

1. Select size and color; see both as readable chips.2. Remove the color chip and retain size.3. On mobile, cancel a draft; active chips must remain unchanged.

Filter counts and zero matches without losing choices ↗

Discover

1. Choose L and in stock: brown Softy should have zero matches.2. Remove the stock requirement and check backorders can return.3. Keep a selected zero value and remove it from the overview.

Incremental loading and returning to the product list ↗

Discover

1. Filter, open a product and use Back to the list.2. Check that the selected variant and filter chips retain context.3. For a large catalog, test restoration of the last loaded page.

Variant images follow the selected color ↗

Evaluate

1. Switch brown to black and check image and text.2. Open zoom and close with Escape: retain the variant choice.3. Open from filtered results: start with the matching color.

Color and size names as text, not just symbols ↗

Evaluate

1. Use the keyboard to select a color and check its readable name.2. Switch language: retain the same variant.3. Check sold-out text without relying on gray styling alone.

Unavailable sizes: explain status and alternatives ↗

Evaluate

1. Choose brown Softy: L should remain visible as sold out.2. Choose black XL: see backorder rather than in stock.3. Switch to a color lacking the chosen size: request a new selection.

Product images that explain size and scale ↗

Evaluate

1. Compare both mugs and find capacity without interpreting the illustration.2. On a real item, verify dimensions describe the product rather than packaging.3. Ask a participant to explain the expected size before ordering.

Mobile image zoom with clear closing and focus ↗

Evaluate

1. Open Enlarge image at 390 px and try detail view.2. Choose a thumbnail: image and counter should follow selection.3. Close with Escape and check focus returns to the opener.

From-prices and variant price ranges ↗

Evaluate

1. Open gift-card amount selection without starting checkout.2. Choose a different amount: update visible price with the variant.3. Compare listing price wording with the selected item.

Product video supplements facts and images ↗

Evaluate

1. Find product facts without video or audio.2. For your store video, test pause, captions and keyboard use.3. Check video does not delay product choices on mobile.

Specifications with units and unknown values ↗

Evaluate

1. Compare Mini and Pro: show Pro weight as unknown.2. Check W, g, kg and V beside the correct rows.3. Switch language: format numbers without changing specifications.

Comparison: show differences while retaining price ↗

Evaluate

1. Select two grinders and enable differences only.2. Hide identical 230 V voltage while retaining price.3. Remove one grinder: do not show a one-product comparison.

Sticky mobile purchase controls retain variant and price ↗

Evaluate

1. On mobile, locate purchase choices and check the size requirement.2. For a sticky control in your store, test unavailable and missing sizes.3. Zoom the page: no fixed control may cover focus or policies.

Cart drawers: editing, totals and a clear exit ↗

Buy

Famme · product and drawer ↗Lookbook · cart drawer ↗

1. Add a fixture variant: see color, size and total.2. Close with Escape and continue selecting products.3. Remove the last item: show empty state rather than an old total.

Edit cart size or color without starting over ↗

Buy

1. Add quantity two; edit to another available size.2. Close editing without saving: retain the old variant.3. Choose an existing variant: merge quantities without a duplicate line.

Recheck availability before checkout ↗

Buy

Famme · product and drawer ↗Lookbook · cart drawer ↗

1. Check unavailable stock is not presented as in stock in the cart.2. Edit an unavailable variant to an available one.3. In a real store, test server rejection without clearing the entire cart.

Free shipping: explain thresholds and exceptions ↗

Buy

1. Add one Trail mug and two Coasters: 300 kr qualifies for free delivery.2. Apply LAB10: merchandise becomes 276 kr, delivery 49 kr and total 325 kr.3. Choose the uncovered region: total must be unknown, not free.

Shipping estimates before completing checkout ↗

Buy

1. Select Home mug: find 120 kr + 49 kr = 169 kr before adding it.2. Switch to pickup: see the new cost and pickup location.3. Choose Oslo pickup then switch to mainland: explain the change to shipping and retain the basket.

Coupon errors with explanations and preserved baskets ↗

Buy

1. Use WRONG: see a specific error and retain all basket lines.2. Change to LAB10: discount only mugs.3. Remove the code: restore the total without removing items.

Guest checkout email without mandatory registration ↗

Buy

1. Find email without a password field.2. Correct an invalid email without losing the name.3. Check payment never preselects marketing consent.

Autofill and appropriate checkout keyboards ↗

Buy

1. Check name, email, street-address and postal-code on fields.2. Enter 0001: retain all four digits.3. Test your autofill and correct one field without resetting others.

Address checks: distinguish format from deliverability ↗

Buy

1. Use 123: receive a postal format error.2. Use 0001: accept formatting without claiming deliverability.3. In your integration, test an unknown address while retaining the original.

Optional fields and reasons for required information ↗

Buy

1. Choose pickup: a blank street address should not block review.2. Choose business: show and validate organization number.3. Open optional address line two and leave it empty.

Payment failures: safe retry without duplicate orders ↗

Buy

1. Choose failure: retain review and contact details.2. Choose pending: request a status check instead of blind retry.3. Choose paid: the confirmation heading must clearly say simulated.

Order review with items, fulfillment and correct totals ↗

Buy

1. Choose three items and shipping: show 300 + 49 = 349 kr.2. Go back and choose pickup: show total 300 kr.3. Check the optional address line appears in review.

Confirmation: status first, then order and next steps ↗

After purchase

1. Simulate shipping: see item, shipping and total in confirmation.2. Simulate invoice: see unpaid rather than paid.3. Check pending explains next steps without another charge.

Order tracking: distinguish preparation, shipped and delivered ↗

After purchase

1. Check preparation is not described as shipped in the lab next step.2. In your store, test one order with two separate shipments.3. Verify authorization before showing order data through a public link.

Customer support with order context and the right recipient ↗

After purchase

1. Find the next step in simulated confirmation.2. Read real gift-card terms and find the redemption contact.3. Never put card details or sensitive information in an email link.

Return process: choices, cost and actual status ↗

After purchase

1. Open product policies and find cost and procedure questions.2. In your process, distinguish requested, received and refunded.3. Test a partial return without describing the whole order as refunded.

Category SEO helps shoppers choose ↗

SEO

1. Open a learning group and find its specific task in the title.2. Find a relevant article through standard HTML links.3. Switch language and check heading and description.

Filter SEO: useful landing pages without URL explosion ↗

SEO

1. Search the library: check noindex on the results URL.2. Open an article: it should have its own indexable canonical.3. Check the sitemap: no q, group or design combinations.

Product-page SEO: stable identity and accurate information ↗

SEO

1. Open a fashion item and inspect readable URL and H1.2. Check noindex even with a variant parameter.3. In a real store, test old links after a name change.

Internal links explain the next relevant task ↗

SEO

1. Find variant editing from the cart article.2. Open the product lab and return to its relevant explanation.3. Disable JS: article and group links should still work.

Image SEO: descriptions, dimensions and appropriate formats ↗

SEO

1. Change color: main-image alt should follow the color.2. Inspect mobile and check the image causes no horizontal overflow.3. Check below-the-fold images are not all given highest priority.

Pagination: links that work without a clicking crawler ↗

SEO

1. Read library HTML and find article links.2. Open a direct article URL without first visiting the hub.3. For your pagination, test page two directly and return from an item.

Commerce funnels with explicit denominators and confirmed outcomes ↗

CRO and measurement

1. Write the primary metric with numerator and denominator.2. Explain exclusion of test orders and duplicate webhooks.3. Create separate definitions for paid and credit orders.

Experiment audiences before splitting results ↗

CRO and measurement

1. Write eligibility before completing the decision rule.2. Describe whether allocation uses shoppers or sessions.3. Label new segment findings as hypotheses rather than confirmed gains.

Allocation imbalance: check SRM before interpreting effects ↗

CRO and measurement

1. Write the expected allocation and applicable events.2. List causes such as bot filtering, logging failure and variant crashes.3. Decide that unexplained quality issues block winner claims.

CRO guardrails: margin, returns and errors ↗

CRO and measurement

1. Describe the desired outcome and one possible harm from the change.2. Define how refunds link to the original order.3. Write the decision rule before results or temporary spikes appear.

Dialogs: keyboard access, Escape and focus return ↗

Accessibility

1. Open zoom by keyboard and move between controls.2. Press Escape and check the opener receives focus.3. Open sizing from variant editing: closing should return to the correct dialog.

Accessible forms with field errors and error summaries ↗

Accessibility

1. Enter invalid email and leave the field: see its associated error.2. Correct email: remove the error text.3. Submit an incomplete form: follow an error-summary link to its field.

Reduced motion without losing feedback ↗

Accessibility

1. Enable reduced motion and open the cart.2. Choose a lab product: show facts without forced smooth scrolling.3. Check that the selected variant remains clearly indicated.

Touch targets for colors, sizes and cart controls ↗

Accessibility