A 1000 kr gift card must not retain the price label from a 100 kr option.
From-prices and variant price ranges
Explain from-prices and update to the selected variant price. Do not present an irrelevant cheap variant as the purchase price.
Research context: Baymard · Product-list information ↗
Use ranges for comparable variants with different prices. Separate pack, unit and discounted prices.
Try the pattern
Task and expected result
- 01
Open gift-card amount selection without starting checkout.
- 02
Choose a different amount: update visible price with the variant.
- 03
Compare listing price wording with the selected item.
How to investigate value
Ask shoppers to explain their variant choice and fit. Later measure confirmed purchases per eligible product visitor, with return reasons as follow-up.
Watch for side effects
Wrong sizes, unknown details shown as facts, mismatched expectations and product-related support/returns.
This is a proposed investigation, not a measured result. Choose one hypothesis and define the audience before testing.
Build a measurement plan for this concept ↗