REAI / E-COMMERCE UX · SEO · CRO

E-commerce UX, SEO and CRO.
See the patterns in action.

Choose patterns that fit shoppers and products. 87 articles in 7 groups, ten storefront designs and four isolated labs. Every concept includes test tasks and explains ReAI’s role.

Find your shopping task ↓299 test tasks ↗Search all articles ↗

Selected public research from Baymard, Google, Microsoft and W3C WAI. Our explanations and examples are original applications, without certification or conversion guarantees.

What should the shopper accomplish?

01 / 22 concepts

Search, categories and product lists

Help shoppers find a relevant product and return to the same results.

02 / 20 concepts

Product selection, images and information

Provide facts about fit, use, price and limitations before purchase.

03 / 22 concepts

Cart, checkout and payment

Make totals, fulfillment, errors and the next step understandable.

04 / 6 concepts

Order confirmation and follow-up

Confirm status, explain what happens next and offer optional next steps.

05 / 7 concepts

Store SEO and content structure

Give each useful page a clear task, title and stable address.

06 / 6 concepts

CRO, measurement and performance

Find friction through task tests and measure changes with clear definitions.

07 / 4 concepts

Accessible choices, forms and dialogs

Let shoppers complete the same tasks using keyboard, touch and display preferences.

Try patterns without making a purchase

Search and suggestions ↗

Names, SKUs, attributes and help.

Product decisions and accessories ↗

Decision facts, policies and discount eligibility.

Value and comparison ↗

Unit prices and technical differences.

Checkout and outcomes ↗

Fulfillment, field errors and payment states.

From friction to a testable hypothesis

More clicks do not prove more successful purchases. Build a plan with audience, denominator, primary outcome and guardrails. The worksheet installs no tracking.

Open the CRO worksheet ↗

CHOOSE A SHOPPING TASK