A large about section or hidden product menu pushes the shopping task away.
Mobile menus with clear product entry points
Make product categories easy to find when opening the menu. Closing should be as easy as opening.
Research context: Baymard · Product categories in mobile navigation ↗
Keep contact and help links, but distinguish them visually from categories. Never rely on hover on mobile.
Try the pattern
Task and expected result
- 01
Open Menu at 390 px and find a collection.
- 02
Press Escape: the menu closes and its button receives focus.
- 03
Open a category using the keyboard; the menu should close.
How to investigate value
Observe whether participants find an item meeting every need, not just how many cards they click. For measurement: relevant selections per eligible search/list visitor.
Watch for side effects
Zero results, false variant matches, lost list context and slow filters. More product-page visits are not necessarily better.
This is a proposed investigation, not a measured result. Choose one hypothesis and define the audience before testing.
Build a measurement plan for this concept ↗