A weight of 0 kg may look excellent but is wrong when the supplier omitted it.
Specifications with units and unknown values
Show numbers with units and explain unknown information. Zero is not the same as missing data.
Research context: Baymard · Scannable product comparison ↗
Normalize comparable units before sorting. Retain precision relevant to the shopping task.
Try the pattern
Task and expected result
- 01
Compare Mini and Pro: show Pro weight as unknown.
- 02
Check W, g, kg and V beside the correct rows.
- 03
Switch language: format numbers without changing specifications.
How to investigate value
Ask shoppers to explain their variant choice and fit. Later measure confirmed purchases per eligible product visitor, with return reasons as follow-up.
Watch for side effects
Wrong sizes, unknown details shown as facts, mismatched expectations and product-related support/returns.
This is a proposed investigation, not a measured result. Choose one hypothesis and define the audience before testing.
Build a measurement plan for this concept ↗