A new shopper seeing only jeans may miss sweaters and activewear.
Homepage: communicate the actual catalog
Show several relevant catalog entry points. A large campaign image should not make the whole store look like one product line.
Research context: Baymard · Homepage catalog scope ↗
Use representative categories for broad stores; a small catalog can be shown directly. Prioritize direction before more promotions.
Try the pattern
Task and expected result
- 01
Find jeans and layers from the homepage without search.
- 02
Open a collection card: the heading should confirm your destination.
- 03
On mobile, check collections remain discoverable below the banner.
How to investigate value
Observe whether participants find an item meeting every need, not just how many cards they click. For measurement: relevant selections per eligible search/list visitor.
Watch for side effects
Zero results, false variant matches, lost list context and slow filters. More product-page visits are not necessarily better.
This is a proposed investigation, not a measured result. Choose one hypothesis and define the audience before testing.
Build a measurement plan for this concept ↗