Fast scrolling or large zoom animation can be uncomfortable even when content is correct.
Reduced motion without losing feedback
Respect reduced motion for scrolling and nonessential transitions. Shoppers should still perceive state changes.
Research context: W3C WAI · Animation from interactions ↗
Use text and clear state as primary feedback. Motion should be an optional supplement.
Try the pattern
Task and expected result
- 01
Enable reduced motion and open the cart.
- 02
Choose a lab product: show facts without forced smooth scrolling.
- 03
Check that the selected variant remains clearly indicated.
How to investigate value
Observe whether shoppers can select variants, correct errors and return from a dialog without assistance.
Watch for side effects
Hidden focus, keyboard traps, unexplained errors and controls covering content when zoomed.
This is a proposed investigation, not a measured result. Choose one hypothesis and define the audience before testing.
Build a measurement plan for this concept ↗