Travel cup and termokopp may describe the same type; waterproof and water-resistant mean different things.
Search synonyms without misleading matches
Map shopper vocabulary to documented product types and attributes. Synonyms should bridge language, not invent functionality.
Research context: Baymard · Search query types ↗
Start with a small maintained alias list. Use support questions and task tests to identify gaps.
Try the pattern
Task and expected result
- 01
Search travel cup and compare with termokopp.
- 02
Search blue 500: attributes must belong to the same variant.
- 03
Do not add medical or technical promises as synonyms.
How to investigate value
Observe whether participants find an item meeting every need, not just how many cards they click. For measurement: relevant selections per eligible search/list visitor.
Watch for side effects
Zero results, false variant matches, lost list context and slow filters. More product-page visits are not necessarily better.
This is a proposed investigation, not a measured result. Choose one hypothesis and define the audience before testing.
Build a measurement plan for this concept ↗